This Buxom press event was the brand's opportunity to be “unleashed” on the editors & influencers of New York City. The energy, mischief and inherent sensuality of a speakeasy provided the perfect theme. After finding an old speakeasy space under Chelsea Market that is now The Tippler, I collaborated with our Visual Merchandising and PR teams to dress the space to showcase our products and bring the event to life. Guests received a Prohibition Era-style broadsheet listing our product line, a Mascara Bar press kit that was encased in a custom designed cigar box, as well as branded flasks, matches, and coasters. Makeovers were given in our vaudevillian-inspired “dressing room”.
To help build buzz at the event, we designed a photo booth and held a #nextbuxom babe contest where we encouraged people to post online. The winner received a limited edition lip polish and illustration personalized with their name. We also held a Buxom Fringe Sweepstakes in collaboration with several youtube influencers.