What is Angela doing right now?
As the lead creative for Buxom, I am responsible for the creation and execution of our brand campaigns. That work begins with an exploration of current beauty trends that will inform the creative strategy as the campaign takes shape. I collaborate with key partners in Brand, Marketing and Sales to understand their objectives and provide creative guidance on how to bring that solution to life.
Then, I roll up my sleeves and dive into the development of the campaign. It all begins with mood boards that include art direction for model and product photography, color palettes and typographic treatments. I work closely with the copywriters during creative development. When the campaign ideas are ready, I present those ideas to our internal executive team and the external channel partners.
Once a concept is approved, I oversee its implementation across all channels from digital to print advertising to packaging and in-store environments.