In preparation for several major product announcements as well as going public 3PAR decided to update their site. Having designed their brand collateral, emails and tradeshow signage it was my charge to incorporate several advertising campaigns with their overarching look. This is a small sampling of the 3PAR collateral system. Each piece is color coded by department. 3PAR's identity uses strong graphics and hero shots of their server towers. The final look was even incorporated into their conference room and headquarters design.